ASA TireMaster Return on Investment (ROI)

TireMaster software is not a luxury item, it is a business tool designed specifically to improve efficiency and profitability. As with any business tool, TireMaster clients have the right to expect a high ROI and one that can be calculated quickly and easily while using realistic, quantifiable figures. With the standards set by TireMaster clients as a guideline and using very conservative figures, calculate your expected ROI:

Marketing

Traditional direct mail marketing campaigns advertise an expected response rate of 1%. The Marketing Module feature within TireMaster allows our clients to solicit business from their existing customer base and at a fraction of the cost of outside direct mail campaigns.

Experienced TireMaster users report a 10%-15% response rate when soliciting previously declined services from their customer base and with an average gross profit per invoice of $100. If this feature increased your car count by even 1 vehicle a week, what would this add to your bottom line?

Annual Increase in Gross Profits from Declined Services

		Average Gross Profit Per Invoice
X		Extra Cars Per Year
		Annual Increase in GP - Declined Services

The Marketing Module also can be used as a reminder for services due on intervals (i.e. rotations, oil changes). TireMaster users have reported upwards of a 50% response rate to reminder marketing. Now calculate this additional income using the same car count improvement as the above example. We suggest reducing these reminder services gross profit expectations by 50% to keep the calculations conservative and realistic.

Annual Increase in Gross Profits from Reminders

		Average Gross Profit Per Invoice
X		Extra Cars Per Year
		Annual Increase in Gross Profits from Reminders
X		Allowance for Ramping Up (Expectation Adjustment)
		Annual Increase in Gross Profits from Reminders

Total Return on Investment for Marketing:

Add-on Sales

TireMaster clients have found that the effective use of add-on sales (balancing, valves, disposals, road hazards), shop supplies calculated by invoice and service alerts to remind their customers of services due while at the point of sale, has increased their average gross profit per invoice by $10. If this combination of features improved your average gross profit by $3 per invoice, what would this add to your bottom line?

Annual Increase in Gross Profits from Add-on Sales

		Average Number of Invoices per Week
X		Average Improved Gross Profit per Invoice
		Weekly Gross Profit Improvement

Total Yearly Return on Investment for Add-ons:

Analysis Reports

By using the analysis reports and tools provided within TireMaster to review gross profit sales by brands and categories as well as salesman reports to identify tendencies and weaknesses, our clients have reported an average improvement in gross profit of 4-5%. If TireMaster just increased your gross profit by 1%, what additional income would be created?

Annual Increase in Gross Profits from Analysis Reports

		Annual Gross Profit on Sales
X		% Increase in Gross Profit (e.g. 1%)
		Annual Increase in Gross Profit

Total Return on Investment for Analysis Reports:

Reduce Expenses

If outside assistance is being contracted solely for accounting/bookkeeping purposes to handle financials, sales tax reporting and/or payroll, this annual expense can be greatly reduced if not eliminated altogether. Use a 30% reduction in outside expenses as a conservative estimate

Annual Reduction in Expenses

		Annual Outside Accounting Fees
X		% Reduction in Outside Expenses (e.g. 30%)
		Annual Reduction in Expenses

Total Reduction in Expenses: